Referral fee comparison
| Region | Standard referral | Category exceptions | New seller promo | Payment processing |
|---|---|---|---|---|
| United States | 6% | Jewelry 5% | Often ~3% for first 30 days* | Generally included in referral |
| United Kingdom | 9% all-in | Most categories at 9% | Check Seller Center | Typically all-in structure |
| EU (EU5: DE, FR, IT, ES, IE) | 9% from Jan 2026 | Selected electronics 7% | e.g. ~4% for 60 days* | Confirm in Seller Center |
*Promos are conditional and time-limited. Always verify eligibility in Seller Center. Deep dives: US fees · UK fees · EU fees.
Other fees sellers forget
| Fee | US | UK / EU |
|---|---|---|
| FBT (approx. single unit) | ~$3.58 (0–4 lb band varies) | Varies — confirm locally |
| FBT multi-unit (approx.) | ~$2.86 / unit | Varies |
| Refund administration | ~20% of referral fee, cap $5 / SKU | Check local policy |
| Creator / affiliate commission | Seller-set — commonly 8–25% of sale price | |
Switch region and compare your SKU
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Disclaimer: Rates can change. Official source: TikTok Seller Center for your shop’s market.
Which market is “cheapest”?
On paper, US 6% looks better than UK/EU 9%. In reality, landed COGS, shipping, VAT handling, return culture, and average creator rates matter more than a 3-point referral gap. A UK product with low shipping and 10% creator commission can beat a US SKU with heavy FBT and 20% affiliate payouts.
Use the same sell price and cost stack, then toggle Region above — that is the fastest way to compare like-for-like contribution margin.
Seller checklist when rates change
- Re-check referral % by category in Seller Center every 1–2 months.
- Update FBT rate cards when weight bands change.
- Re-run break-even after any creator commission change.
- Document the date you last verified fees (we display ours on every page).