Fees verified 2026-10-31 · Sources
TikTok Shop fees and commission rates (2026)
In 2026 TikTok Shop typically takes US 6%, UK 9% and EU 9% — the US Academy calls this a referral fee; the UK and EU Academies call it commission. Official Seller Academy citations on this page; jump to the US, UK, EU and jewelry sections below.
Calculate what you keep — Strong / OK / Fragile / Kill + Lever #1
Jump: Creator vs referral · United States · US 6% or 8%? · United Kingdom · EU5 · US jewelry
Referral fee comparison
| Region | Standard referral | Category exceptions | New seller promo | Payment processing | Source · verified 2026-10-27 |
|---|---|---|---|---|---|
| United States | 6% | Jewelry 5% | Often ~3% for first 30 days* (not verified against a readable official source) | Generally included in referral | Referral fee updates · Category table |
| United Kingdom | 9% VAT-inclusive | Electronics / Beauty reductions (5% effective on eligible SKUs) | Check Seller Center | Not stated on the pages read — confirm in Seller Center | Commission fee · Rate policy |
| EU (EU5: DE, FR, IT, ES, IE) | 9% from 8 Jan 2026 | Listed electronics 7% | 4% up to 60 days (mission-based)* | Confirm in Seller Center | EU5 policy · Category rates |
Rates above were read against the linked official pages on 2026-10-27. Not verified against a readable official source: the US new-seller promo rate, and the per-category tables for the UK and EU (published as attachments). Rate-by-rate result: rate verification log.
*Promos are conditional and time-limited. Always verify eligibility in Seller Center. Region notes: US · UK · EU.
Other fees sellers forget
| Fee | US | UK / EU | Source · verified 2026-10-27 |
|---|---|---|---|
| FBT (approx. single unit) | Planning placeholder — paste live rate card | Varies — confirm locally | US FBT rate card — tier fees not verified (not readable as text) |
| FBT multi-unit (approx.) | Planning placeholder | Varies | Same page — not verified |
| Refund administration | ~20% of referral fee, capped at $5 per SKU (from 15 May 2025) | Check local policy (not modeled like the US cap) | US referral fee updates (20%, $5 per SKU cap) — matches |
| Creator / affiliate commission | Seller-set — commonly 8–25% of sale price (see TikTok Shop affiliate commission) | Collaboration setup (1%–80% allowed). “Commonly 8–25%” is this site’s planning range, not an official figure | |
Creator $ vs referral $ (15% creator)
Judgment: if creator dollars beat referral dollars on the same AOV, you are not fighting the platform’s ~6% — you are negotiating your affiliate stack. Fix commission before you obsess over another half-point of referral.
Seller-focused dollar view using US general 6% referral and a fixed 15% creator offer. UK/EU ~9% referral is higher than the US column below on the same AOV — leave more room for creators there, or accept a thinner net.
| AOV | Referral $ (US 6%) | Creator $ (15%) | Which is larger? |
|---|---|---|---|
| $15 | $0.90 | $2.25 | Creator (~2.5× referral) |
| $30 | $1.80 | $4.50 | Creator (~2.5× referral) |
| $60 | $3.60 | $9.00 | Creator (~2.5× referral) |
Settlement mismatch: this planning tool is not Seller Center settlement. Confirm live referral / commission, category exceptions, and creator offer rates before you lock pricing or ad budgets.
United States
Standard US referral is 6% on qualified orders from 1 April 2024. Payment processing is generally included in that referral rather than billed as a separate card-style percentage. Selected jewelry sub-categories dropped to 5% from 31 October 2024 (see jewelry).
On refunds, US sellers may incur a refund administration fee of 20% of the referral fee, capped at $5 per SKU from 15 May 2025. Combined with reverse logistics, that is a pricing input — not a rounding error.
FBT figures on this site are planning placeholders from our fee model (see FBT calculator / sources). Paste the live unit fee from the official US FBT rate card before you choose fulfillment (how to read it: TikTok Shop FBT fees explained). New-seller missions sometimes model around ~3% for about 30 days (not verified against a readable official source); do not treat that as a permanent base rate.
Official sources: US referral fee updates · US category referral table · US FBT rate card (all read 2026-10-27)
6% or 8%?
Some third-party articles say the standard US referral fee rose from 6% to 8% in summer 2026. TikTok’s own pages, read on 2026-10-31, still say 6%. The calculator stays at 6% by default. Under “More options” you can switch the US referral rate to 8% (reported by third-party media since Aug 2026, not confirmed by TikTok); it applies to “Most categories” only, and jewelry keeps its official 5%.
| Source | Date shown | What it says |
|---|---|---|
| Referral Fees by Category (TikTok, official) | 10/08/2026 | 6% for almost every listed category; 5% for five jewelry sub-categories and Pre-Owned. |
| Referral Fee Updates (TikTok, official) | 05/08/2025 | 6% per qualified order from April 1, 2024. TikTok says it will try to notify sellers 30 days before material changes. |
| seller.tiktok.com (TikTok, official) | none | “TikTok Shop charges a 6% commission on each sale.” |
| Ecommerce Times (third party) | July 3, 2026 | 6% to 8% for most categories, effective July 1, “communicated via a Seller Center notice”; up to 10% for some beauty and electronics. We found no public copy of that notice. |
| FBA Tactics (third party) | August 25, 2026 | 6% to 8% on August 4, citing two trade publications; says TikTok issued no press release. |
| Delzonic (third party) | August 28, 2026 | 6% to 8% on August 4; 9.5%–11% for some beauty and electronics. We found no source cited. |
| PortOne (third party, in Korean) | August 30, 2026 | Same figures (8% from August 4; 9.5%–11%), citing dashboardly.io. |
The third-party articles do not agree on the date (July 1 or August 4), and none links to a TikTok page. We do not model the 9.5%–11% (or 10%) figures. On the reference product ($30, COGS $9, creator 15%, FBT light $3.58, returns 8%, no ads), net per unit is $10.47 at 6% (34.9%, Strong) and $9.81 at 8% (32.7%, Strong).
What to do: open a recent settlement statement in Seller Center (Finance) and read the referral fee line on an order: referral fee ÷ (customer payment + platform discount − tax) gives your actual rate. Use that rate, not a blog post, and not this page.
US jewelry (5% vs 6%)
Selected US jewelry sub-categories (diamond, gold, jade, platinum/carat gold, ruby/sapphire/emerald-type lists in Academy) are typically 5% referral from 31 October 2024, versus 6% general. That is a 1 percentage point discount — real money on higher AOV, usually smaller than creator commission or shipping.
| US category (model) | Typical referral | On $30 | On $80 |
|---|---|---|---|
| Most categories | 6% | $1.80 | $4.80 |
| Selected jewelry | 5% | $1.50 | $4.00 |
| Difference | 1 pt | $0.30 | $0.80 |
The same official table keeps other jewelry sub-categories (for example Silver, Pearl, Amber and Natural Crystal) at 6%, and lists 5% for Pre-Owned categories. Accessories mis-categorized as general stay at 6%. UK and EU jewelry usually follow the standard ~9% structure unless a local table says otherwise. Confirm the live listing rate in Seller Center before you price as 5%.
United Kingdom
The standard UK platform commission is 9%, inclusive of applicable taxes including VAT (as the UK Seller Academy states it), for most categories. That 9% is the marketplace cut only — creator/affiliate commission and fulfilment are extra.
Official UK commission policy describes category reductions for specified Electronics and Beauty products (the policy gives an effective 5% rate on eligible SKUs). Our calculator uses 9% for every UK category; check your exact rate in Seller Center.
On a £24.99 sale, 9% is £2.25; a 15% creator collab is £3.75 — more than the marketplace fee. Our model does not apply the US-style refund admin (20% of referral, capped at $5 per SKU) to the UK by default. UK FBT/logistics placeholders (~£2.80 single / ~£2.20 multi) are comparison-only; paste live logistics pricing.
Open the UK fee calculator (£, preset to 9%)
With a worked £24.99 example, VAT notes and what the calculator assumes for the UK.
Official sources: UK platform commission fee · UK commission rate policy (both read 2026-10-27)
European Union (EU5: DE, FR, IT, ES, IE)
For EU5, the standard platform commission is 9% from 8 January 2026 on settled orders. Listed electronics (and related listed sub-categories) can be 7%. New sellers may see a temporary reduction to 4% for up to 60 days under a mission — then plan at the standard rate.
Commission policy is largely harmonised at 9% / 7% / new-seller paths, but VAT handling, return norms, carrier costs, and creator markets still differ between DE, FR, IT, ES, and IE. Do not copy a single “Europe average” postage number into every shop.
The 7% electronics path is category-list driven, not a blanket “tech products” discount. Our model does not apply the US refund-admin cap to EU by default. Logistics placeholders (~€3.20 single / ~€2.50 multi) are planning only.
Open the EU fee calculator (€, preset to 9%)
With a worked €19.99 example, the 9% / 7% / 4% official rates side by side, and what the calculator assumes for the EU.
Official sources: EU5 commission rate policy · EU category commission rates (both read 2026-10-27; the category list itself is an image and is not verified)
Which market is “cheapest”?
On paper, US 6% looks better than UK/EU 9%. In reality, landed COGS, shipping, VAT handling, return culture, and average creator rates matter more than a 3-point referral gap. A UK product with low shipping and 10% creator commission can beat a US SKU with heavy FBT and 20% affiliate payouts.
Use the same sell price and cost stack, then toggle Region on the TikTok Shop fee calculator — that is the fastest like-for-like contribution-margin check.
Seller checklist when rates change
- Re-check referral % by category in Seller Center every 1–2 months.
- Update FBT rate cards when weight bands change — placeholders here are not the live card.
- Re-run break-even after any creator commission change.
- Document the date you last verified fees (we display ours on every page).
TikTok Shop fees FAQ
How much does TikTok Shop take in 2026 (US, UK, EU commission rates)?
Typical platform take is US 6% referral (5% listed jewelry), UK 9% platform commission VAT-inclusive, and EU5 9% from 8 Jan 2026 (7% listed electronics). Creator commission, FBT or self-ship, and returns sit on top of that. Confirm in Seller Center; see US, UK, EU, and Sources & methodology.
Is TikTok Shop referral the same as commission?
Same marketplace %, different label: US = referral fee; UK/EU = commission. Creator/affiliate commission is a separate seller-set cut.
Do US jewelry sellers pay a lower fee?
Selected jewelry sub-categories are 5% vs 6% general US referral (from 31 Oct 2024). See US jewelry.