Fees verified 2026-08-09 · Sources
TikTok Shop fees and commission rates (2026)
In 2026 TikTok Shop typically takes US 6%, UK 9% and EU 9% — the US Academy calls this a referral fee; the UK and EU Academies call it commission. Official Seller Academy citations on this page; jump to the US, UK, EU and jewelry sections below.
Jump: Creator vs referral · United States · United Kingdom · EU5 · US jewelry
Referral fee comparison
| Region | Standard referral | Category exceptions | New seller promo | Payment processing |
|---|---|---|---|---|
| United States | 6% | Jewelry 5% | Often ~3% for first 30 days* | Generally included in referral |
| United Kingdom | 9% VAT-inclusive | Electronics / Beauty reductions (eligible SKUs ~5%) | Check Seller Center | Typically all-in structure |
| EU (EU5: DE, FR, IT, ES, IE) | 9% from 8 Jan 2026 | Listed electronics 7% | ~4% up to 60 days (mission-based)* | Confirm in Seller Center |
*Promos are conditional and time-limited. Always verify eligibility in Seller Center. Region notes: US · UK · EU.
Other fees sellers forget
| Fee | US | UK / EU |
|---|---|---|
| FBT (approx. single unit) | fees-data planning placeholder — paste live rate card | Varies — confirm locally |
| FBT multi-unit (approx.) | fees-data planning placeholder | Varies |
| Refund administration | ~20% of referral fee, cap $5 / SKU (from 15 May 2025) | Check local policy (not modeled like the US cap) |
| Creator / affiliate commission | Seller-set — commonly 8–25% of sale price | |
Creator $ vs referral $ (15% creator)
Judgment: if creator dollars beat referral dollars on the same AOV, you are not fighting the platform’s ~6% — you are negotiating your affiliate stack. Fix commission before you obsess over another half-point of referral.
Seller-focused dollar view using US general 6% referral and a fixed 15% creator offer. UK/EU ~9% referral is higher than the US column below on the same AOV — leave more room for creators there, or accept a thinner net.
| AOV | Referral $ (US 6%) | Creator $ (15%) | Which is larger? |
|---|---|---|---|
| $15 | $0.90 | $2.25 | Creator (~2.5× referral) |
| $30 | $1.80 | $4.50 | Creator (~2.5× referral) |
| $60 | $3.60 | $9.00 | Creator (~2.5× referral) |
Settlement mismatch: this planning tool is not Seller Center settlement. Confirm live referral / commission, category exceptions, and creator offer rates before you lock pricing or ad budgets.
United States
Standard US referral is 6% on qualified orders from 1 April 2024. Payment processing is generally included in that referral rather than billed as a separate card-style percentage. Selected jewelry sub-categories dropped to 5% from 31 October 2024 (see jewelry).
On refunds, US sellers may incur a refund administration fee of 20% of the referral fee, capped at $5 per SKU from 15 May 2025. Combined with reverse logistics, that is a pricing input — not a rounding error.
FBT figures on this site are planning placeholders from fees-data (see FBT calculator / sources). Paste the live unit fee from the official US FBT rate card before you choose fulfillment. New-seller missions sometimes model around ~3% for about 30 days; do not treat that as a permanent base rate.
Official sources: US referral fee updates · US category referral table · US FBT rate card
US jewelry (5% vs 6%)
Selected US jewelry sub-categories (diamond, gold, jade, platinum/carat gold, ruby/sapphire/emerald-type lists in Academy) are typically 5% referral from 31 October 2024, versus 6% general. That is a 1 percentage point discount — real money on higher AOV, usually smaller than creator commission or shipping.
| US category (model) | Typical referral | On $30 | On $80 |
|---|---|---|---|
| Most categories | 6% | $1.80 | $4.80 |
| Selected jewelry | 5% | $1.50 | $4.00 |
| Difference | 1 pt | $0.30 | $0.80 |
Accessories mis-categorized as general stay at 6%. UK and EU jewelry usually follow the standard ~9% structure unless a local table says otherwise. Confirm the live listing rate in Seller Center before you price as 5%.
United Kingdom
The standard UK platform commission is 9% VAT-inclusive (all-in framing in UK Seller Academy) for most categories. That 9% is the marketplace cut only — creator/affiliate commission and fulfilment are extra.
Official UK commission policy describes category reductions for specified Electronics and Beauty products (policy examples around 5% effective on eligible SKUs). Our calculator still defaults to 9% so you do not accidentally understate fees; override when Seller Center shows a lower leaf-category rate.
On a £24.99 sale, 9% is £2.25; a 15% creator collab is £3.75 — more than the marketplace fee. Our model does not apply the US-style refund admin (20% of referral, cap $5) to the UK by default. UK FBT/logistics placeholders (~£2.80 single / ~£2.20 multi) are comparison-only; paste live logistics pricing.
Official sources: UK platform commission fee · UK commission rate policy
European Union (EU5: DE, FR, IT, ES, IE)
For EU5, the standard platform commission is 9% from 8 January 2026 on settled orders (VAT-inclusive framing in policy materials). Listed electronics (and related listed sub-categories) can be 7%. New sellers may see temporary reductions around ~4% for up to 60 days under missions — then plan at the standard rate.
Commission policy is largely harmonised at 9% / 7% / new-seller paths, but VAT handling, return norms, carrier costs, and creator markets still differ between DE, FR, IT, ES, and IE. Do not copy a single “Europe average” postage number into every shop.
The 7% electronics path is category-list driven, not a blanket “tech products” discount. Our model does not apply the US refund-admin cap to EU by default. Logistics placeholders (~€3.20 single / ~€2.50 multi) are planning only.
Official sources: EU5 commission rate policy · EU category commission rates
Which market is “cheapest”?
On paper, US 6% looks better than UK/EU 9%. In reality, landed COGS, shipping, VAT handling, return culture, and average creator rates matter more than a 3-point referral gap. A UK product with low shipping and 10% creator commission can beat a US SKU with heavy FBT and 20% affiliate payouts.
Use the same sell price and cost stack, then toggle Region on the profit calculator — that is the fastest like-for-like contribution-margin check.
Seller checklist when rates change
- Re-check referral % by category in Seller Center every 1–2 months.
- Update FBT rate cards when weight bands change — placeholders here are not the live card.
- Re-run break-even after any creator commission change.
- Document the date you last verified fees (we display ours on every page).
TikTok Shop fees FAQ
How much does TikTok Shop take in 2026 (US, UK, EU commission rates)?
Typical platform take is US 6% referral (5% listed jewelry), UK 9% platform commission VAT-inclusive, and EU5 9% from 8 Jan 2026 (7% listed electronics). Creator commission, FBT or self-ship, and returns sit on top of that. Confirm in Seller Center; see US, UK, EU, and Sources & methodology.
Is TikTok Shop referral the same as commission?
Same marketplace %, different label: US = referral fee; UK/EU = commission. Creator/affiliate commission is a separate seller-set cut.
Do US jewelry sellers pay a lower fee?
Selected jewelry sub-categories are 5% vs 6% general US referral (from 31 Oct 2024). See US jewelry.