What's my minimum price?

How break-even is calculated

Variable costs scale with price (referral %, creator %, and a portion of expected return impact). Fixed-per-unit costs (COGS, fulfillment, ads, flat promos) do not. We solve for the price P where net profit ≈ 0:

P × (1 − variable%) − fixed costs ≈ 0

Your planned price minus break-even is pricing headroom. If net profit is red at your current price, raise price, cut commission, improve COGS, or switch fulfillment — in that order of speed.

Pricing buffer recommendations

• At least 15–20% net margin on hero SKUs after all fees (not just gross).
• Add buffer for promo codes, multi-item discounts, and currency/FX if cross-border.
• Re-run break-even when creator rates or ad CPA spike.