In 2026, TikTok Shop’s platform referral fee is typically 6% in the US (5% jewelry), 9% in the UK, and 9% in the EU (some electronics 7%). That is only the marketplace cut — creator commission, fulfillment, and returns come out of your margin too.
Sellers usually care about net after all fees, not referral alone. Creator / affiliate commission often runs 8–25% of sale price and can exceed the platform fee.
Platform take by region
| Market | Typical referral | What “take” usually means |
|---|---|---|
| US | 6% (5% jewelry) | Referral; payment processing generally included |
| UK | 9% all-in | Most categories |
| EU5 | 9% / 7% electronics | Standard from Jan 2026 |
US, general category, 15% creator, $8.50 COGS, FBT, 8% returns, no ads:
- Referral 6% → $1.80
- Creator 15% → $4.50
- COGS + FBT → product + unit fulfillment
- Est. return impact → small expected cost per unit sold
- Net is often much lower than “$30 − 6%” suggests
Rule of thumb: if you only subtract the referral fee from price, you will overestimate profit — sometimes by 2–4× once creators and shipping are included.
Apply to your product
Change region, price, creator %, and fulfillment to see what TikTok + partners take on your SKU.
Estimate your cut
What TikTok + partners take
What else reduces what you keep?
- Creator / affiliate commission — usually the largest variable after COGS on TikTok Shop.
- Fulfillment — FBT unit fees vs your own shipping + packaging.
- Returns — US refund admin can add ~20% of referral fee (capped), plus product risk.
- Ads / Smart Promotion — optional but common at scale.
- New seller promos — temporary lower referral (e.g. US often ~3% for first 30 days under conditions).
FAQ
How much does TikTok Shop take per sale?
Does “how much does TikTok Shop take” include creator commission?
Is the US 6% all I pay TikTok?
How do TikTok Shop fees compare to Shopify?
Seller resources
Optional tools we may recommend. We may earn a commission if you buy through links. The calculator stays free.